The complexities of digital marketing are simplified with one agency providing a complete package solution. But what is a digital marketing package, and how much should you pay?
No matter where you sit on the digital marketing spectrum, there is a lot to consider. Whether you’re new to the game or just trying to keep up with trends, the digital marketing landscape is constantly evolving.
According to emarketer, 60% of marketers create at least one piece of advertising every single day. So, if you haven’t got a cohesive strategy that pulls together various elements of digital marketing, you could get left behind by your competitors.
What is included in a digital marketing package?
Digital marketing involves using the internet or other forms of digital communication to promote a brand’s services or products to potential customers across multiple devices. One of the most effective ways to leverage its potential is through digital marketing packages. While every bundle is different, they’re usually made up of the following types of marketing:
· Search engine optimisation (SEO)
Seeing as there are 5.6 billion Google searches a day, optimising content to perform well on search engines is now crucial to a business’s marketing strategy.
Companies optimise different types of web pages to become easier to locate, navigate and categorise. It’s all about making it easier for your customer to find your brand. You can achieve this by applying keywords relative to your brand within the content on your website, including blog content.
· Pay-per-click (PPC)
PPC or paid advertising is a form of instant paid advertising driving traffic to your websites through search engines like Google. Every time the paid advert is clicked, the advertiser must pay a fee. While it may be an expensive form of digital marketing, it can get your business ranked at the top of search engine result pages (SERPs).
· Social media
With over 1.5 billion users on social media, the popularity across this digital medium goes without question. Platforms such as LinkedIn, Facebook, Instagram, and Twitter all provide businesses with a great opportunity to speak directly to their customers.
· Email
Email marketing reports the biggest return on investment (ROI). Optin Monster shows a staggering 4400% on average, meaning every pound spent sees a return of £44. Email marketing allows you to target specific customers with personalisation features in your messages.
Other types of digital marketing include content marketing, mobile marketing, search engine marketing, and affiliate marketing. Each component has its uses and can work together under one digital marketing package to collect data and target customers.
The benefits of a digital marketing package
Now, you’re aware of the different aspects that go into digital marketing packages, it’s time to consider the benefits of an all-in-one solution compared to taking a siloed approach.
The complete package
Having a trusted marketing agency providing an all-in-one digital marketing package takes away the stress of managing multiple services. No longer do you have to worry about hiring different agencies for each element of digital marketing when one takes care of all.
One package also improves the continuity of a brand. This makes for smoother management and consistency across brand identity, tone of voice (TOV), and imagery. Separate agencies may have different understandings and ways of working, which can disrupt the consistency of your content.
SmallBiz Genius reveals it takes 5 to 7 impressions for people to remember a brand. So, whatever the strategy, you want people to make sure they remember your brand for the right reasons. This can be achieved with clear branding and messaging and made more consistent using a digital marketing package rather than separate services.
Different marketing strategies working together
A marketing package is more beneficial because it allows each component to work together, sourcing and referencing from multiple components. For example, SEO and PPC are two completely different marketing forms. However, both serve the same process – to get to the top of search engines and generate website clicks.
Rather than having two agencies specialising in each strategy, you can have one that specialises in both. Through this approach, you can use vital data and specialist knowledge to support multiple features. A lack of communication between SEO and PPC can make things disjointed.
A PPC campaign can use its data with immediate results on keywords that can feed SEO content. Likewise, SEO analysis can feed PPC campaigns for more effective targeted outcomes. Combining SEO and PPC can also give a brand the potential to dominateSERPs with PPC at the top supported by SEO beneath. This outcome can really strengthen a brand’s reputation and enhance conversions.
A digital marketing bundle is cost-effective
How much should you pay for a digital marketing package depends entirely on your budget and expectations. It might cost more having multiple strategies covered in one bundle. But cheaper than the combined cost for outsourcing separate services to different agencies.
The money you make from a successful digital marketing package that brings consistency, continuity and improves each strategy outweighs the loss you make on each service not supporting one another
A digital marketing package is a stronger option, as it works in a consistent, continual network with brand identity, data and TOV, and combines to produce quality compatible content for your business. As a result, digital marketing agency packages will not only save you money in the long run but enable you to generate more leads. Win-win.
Where to get the best digital marketing package?
At Design in the Shires, we provide complete and competitive digital marketing packages. We have the expertise and knowledge to take care of your branding, content, graphic design, website design, SEO and PPC needs.
For a brand to be successful, it needs to have complete brand continuity across the board, and this is made more possible under one affordable digital marketing agency package.
From specialist design to quality content, Design in the Shires specialise in delivering every aspect for a business to succeed. Our approach puts you first, focusing on your goals and targets.
Don’t waste time with multiple agencies. Make things simple and invest in a digital marketing package from someone you can trust. To find out more, get in touch with our team today.
