Inspiration is never far away. We’ve assembled the best website designs created in 2020 foryou to analyse and marvel at.
The internet is full of good website design examples. From slick one-pagers to extensive brochure sites, every website design tells a unique story.
However, there’s an art to creating an effective one which enhances the user experience(UX), generates leads and elevates a brand. With the coronavirus pandemic intensifying the race for sales, redesigning your website now could help your business fly out of the blocks in 2021.
One of the best places to start is to analyse other website designs. You can use this research to map out what design, marketing and content elements you feel you could repurpose and adapt to suit your target audience.
To get you started, here are some of the best website design examples from businesses based in Malvern and the Three Counties area.
“Research is creating new knowledge.
”Neil Armstrong
Website design examples from 2020
Pride & Joy Storage Solutions offer secure storage for classic cars. Their custom-built facility in the Gloucestershire countryside is fully insulated and dehumidified, ensuring the condition of the car is preserved and safe.
On this particular website design, Pride & Joy have let their fun, colourful branding and high-resolution imagery do all the talking.
However, it’s the combination of white space and icons which gives it a real clean finish. Whether you visit the homepage or the ‘Why Us’ page, every segment of content knows its place, helping you to easily identify the sections you need to read or skip.
Using the Cookie font sparingly adds a layer of sophistication and a notable break from the other text too.
The other prominent feature on this website design example is the booking page, which has been set-up to help reduce call enquiries and streamline the booking process.
D.Morris Design is a family run architectural design company in Malvern, specialising in residential design, commercial design and CAD services.
One of the best parts of this website design example is the harmonious use of content and design. Unlike most other architectural design sites, the imagery doesn’t over power the content. When you’re developing a website, it’s important to remember that content is an integral part of the storytelling process.
Unless you’re a big brand, where a simple icon or image can sell a product alone, you need to use words to good effect. With D.Morris Design, the message is clear and the vision is outlined.
Every image used, perfectly matches the content on the website – whether it’s on the ‘About Us’ hero banner with the Malvern Hills or the icon graphics above each service description. The patterned background on the footer of every page even compliments the gorgeous new brand logo as well.
Another no table feature on this website design example is the functional portfolio page. Instead of cluttering the page with content, you can see what the type of project and its location when you scroll over each image. It’s an innovative way of maintaining the visual presence without needing to create more sub-pages or adding further content below.
Think Outsource is a Worcester-based company providing payroll, credit control, financial reporting and accounts receivable/payable services to businesses.
This website design is a perfect example of how to make B2B more approachable. The vibrant branding, use of colour and blocked sections delivers a strong UX. The moment you land on the homepage, you’re welcomed by a wise owl – not a corporate stock image. (A refreshing change in the financial world.)
Think Outsource have made it their priority to make their service offering the real star of the show by adding an icon for each service on the homepage hero section. It’s a clever way of helping the user immediately navigate to the right page and making it crystal clear about what they do as a company. If you find it hard explaining what you do, use this approach.
The ‘Quick Quote’ function on their website is another smart feature – enabling them to quickly generate leads, capture data and segment enquiries with ease.
The Ledbury Health Partnership provides patients with a compassionate, holistic and effective patient-centred online healthcare service.
This website design is an ideal example of how to collate big masses of content, without compromising the aesthetics and user experience.
The icons at the top of the homepage and scattered throughout the website creates a fluent journey for the patient. While the use of drop-down text blocks intelligently hides content throughout their website.
The final website design example comes from Sarah Jane’s Interior Design. Since 2003, Sarah Jane and her team have been reimagining interior design in the UK.
This forward-thinking approach seems to be rubbing off on their website design too, with the use of shapes and colours amplifying their brand. The overlaying boxes around the stunning high-resolution imagery and compelling content add subtle layers to the site.
If you revisit the website every season, you’ll also notice that the logo and website colours change. This keeps things fresh and in keeping with the evolving nature of interior design trends.
Remember, a website design isn’t finished once you launch it. You should take a leaf out Sarah Jane’s book and look to continually update your website to keep your audience coming back for more.
Find more website design inspiration
If you’re keen to see more design agency website examples, head over to our Portfolio. You’ll find an array of website designs from Malvern, Worcester, Ledbury, Gloucester, Hereford businesses.
Or if you’d like to read more on the topic, take a look at our previous articles:
· 6 shocking website design statistics you shouldn’t ignore
· DIY website vs professional website: which option is right for me?
· Responsive websites: 5 reasons your business needs a responsive website
