Sometimes it feels good to share. Whether you’re looking for a graphic design agency in Worcestershire or a touch of inspiration for an upcoming marketing or branding project, here are a few pieces of work designed to inspire.
You have to turn a few pages in the history books before finding the birth of graphic design.
While the origins date back to circa 1440, the term itself wasn't coined until 1922 by William Addison Dwiggins.
Yet, despite its rich history, the essence and importance of graphic design remain the same.
Renowned American graphic designer, Paul Rand, perfectly summed it up when he said: “To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatise, to persuade and perhaps even to amuse. To design is to transform prose into poetry.”
Graphic design is a direct reflection of how you want your business to be perceived. Cut corners, and you’ll find it hard to differentiate yourself from the others and build credibility as a trusted establishment.
To help you explore the possibilities of graphic design, here are some recent examples fresh from the DITS portfolio.
Inspiring designs from our graphic designers in Worcestershire
D.Morris Design
A company logo is arguably one of the most important aspects of graphic design. It’s the symbol that identifies your business and an opportunity to show what services you offer and the type of values you have.
Our graphic design agency in Worcestershire created the logo above for a family run architectural design company in Malvern. The idea was to capture the breadth of D.Morris’ services by adding several layers to the design.
The lines symbolise the precise and systematic approach associated with architectural design. While the rich marble effect and softer pastel colours encapsulate the premium nature of their work.
As a part of this project, we also designed a new website and marketing materials to support the relaunch.
Finney’s Property Contractors
Iconography and illustrations are a big part of branding and graphic design. They create clarity and bring words to life.
As you can see from this brochure and portfolio design for Finney’s Property Contractors, the suite of icon designs has enabled them to build a memorable and approachable brand identity without overwhelming their customers with text.
Ledbury Health
What we like the most about this logo design for Ledbury Health is the powerful story it tells about the brand.
The variety of colours depicts the inclusiveness of Ledbury Health’s services and the diverse nature of the world we live in today. This idea is re-emphasised with the hand – a universal symbol of care.
Check out the Ledbury Health case study to see the new website we designed for them.
Pride & Joy Storage
If you want graphic design that’s eye-catching, striking and playful, Pride & Joy Storage is a perfect example. As a part of a new rebrand and website design project, we helped this classic car storage provider develop a fresh logo design and suite of brochures.
One of the most important elements of graphic design is the use of space. Knowing when to add elements is an art form in itself.
For us, the key to success with this Pride & Joy’s brochure was to place the focus on high-res imagery. Yes, content is king. But sometimes an image can speak a thousand words. It’s a case of knowing when to prioritise elements and craft a design in a way that brings added value.
As for the logo, it was essential to balance the premium feel of the brochure design and photography. We achieved this by crafting a fun, distinctive and welcoming logo.
Prokom
If you want people to keep printed wallcharts and white papers, you must give them something that doesn’t look like clutter. Rich pops of colour, stunning fonts and beautiful icons were the key to these two graphic design examples for Prokom.
As a global print community for Konica Minolta customers, their website and social media pages attract thousands of experts from the print industry every month. So, the design needed to appeal to corporate members, as well as smaller SMEs.
The white papers are minimal yet inviting. While the crisis management wallchart utilises the power of infographics to incorporate masses of text. It’s a real celebration of print design.
Think Outsource
The final examples come from our work with bookkeeping and payroll specialists, Think Outsource.
With their whole business ethos based around thinking differently, a critical part of this graphic design project was to develop a unique concept. The character creation was very much our starting point, with the owl helping to position Think Outsource as a wiser alternative to their competitors.
To simplify their service offering, we intentionally picked lato font and kept the colour palette bold, but simple. Icons were another key element, especially with the brochure and website design. By applying these elements, we could clearly define what Think Outsource offered and minimise text in the process too.
Speak to our graphic design agency in Worcestershire
Looking to rebrand your business or bring a marketing campaign to life through graphic design? At Design in the Shires, we can help with everything from designing brochures and white papers to delivering bigger branding projects for large companies.
To find out more, get in touch with us today.
