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Ever wondered how AI is changing the future of digital marketing? With the rise of ChatGPT and other automated tools, we looked at how AI can affect your digital marketing campaigns.

As AI (artificial intelligence) continues to evolve, it’s quickly becoming a game-changer for many businesses. Like it or loathe it, there’s no doubt that it is here to stay.

But should we be worried about it? And how will it change the face of marketing?

Here’s our take on it.

How AI is changing the future of digital marketing

AI’s primary purpose in marketing is to make a marketer’s life easier. Something many of us are using without realising. In fact, around 15% of all businesses have adopted at least one piece of AI technology, which translates to 432,000 companies.

AI is revolutionising how marketers approach their work, from leveraging predictive analytics to new algorithms that target and optimise campaigns.

Additionally, AI tools can automate everyday tasks, like content scheduling. You then have more time to focus on the creative work that can’t be completed by bots as effectively.

How to use AI in digital marketing

With 9 in 10 leading businesses having ongoing investments in artificial intelligence, you shouldn’t brush it to the side too quickly.

As a team of creatives, we see value on both sides.

Do we think AI software can capture the same authenticity and express the same emotion in a piece of creative work as a human? Absolutely not.

After all, it doesn’t know what it’s like to live, love and feel.

Generative AI (like ChatGPT) is often regenerative. It builds on prior knowledge and creates a collage of previous work. Occasionally, it produces new elements. However, in more cases than not, it’s simply repeating things that have gone before. Therefore, you need to consider plagiarism.

And to make matters worse, if it doesn’t know the answer, it will fill in the gaps.

As humans, we’re in danger of turning into a colony of sheep, mimicking trends and benching our freedom of thought.

Creativity is the essence of digital marketing. And without it, you’ll just get more content and less originality. Is that what you want?

Yet, on the flip side, there are jobs that AI can help streamline in digital marketing, which we see great value in:

Personalise the content with customer data

Using artificial intelligence to identify what your customers want and don’t want is the best and sometimes the most efficient way to decode this data.

AI ultimately advances data collection and processing making outcomes more personal.

Faster data-driven decision making

Marketing AI tools make it easier for you to go through mountains of data quickly. These tools can generate helpful insights and help you reach the right audience at the right time, in the right way.

Boost campaign ROI

AI in digital marketing can help with decision-making.

Creating content that resonates with your audience is more likely to convert. With data from your previous projects, you can run campaigns based on the exact type of content your audience has engaged with the most, resulting in more leads.

Digital advertising

AI is often used on social networks like Google, Facebook, Instagram, and Twitter to deliver the best impression to their audience.

User data generated by AI tools, like age, gender, interests, and so on, can be studied to ensure you are providing the best advertisements.

You can recognise and predict future trends and hot topics using AI tech, which makes your digital marketing decisions easy.

Improves automation of repetitive tasks

Repetitive tasks can take up valuable time daily.

Artificial intelligence can make these mundane tasks, like scheduling or answering common queries, more straightforward and enhance productivity.

The list of how to use AI in digital marketing doesn’t just stop there. The advantages and ways it can assist marketers will only increase as the technology evolves and changes.

What are the best AI tools for digital marketing?

To ensure you keep up with the competition and use AI-powered digital marketing tools to your advantage, you must know which ones are the best.

We have made a list of five AI digital marketing tools guaranteed to make your life easier and perfect your overall outcome.


Sendible is a social media management tool predominantly used for scheduling posts.

This AI tool helps with automation and boosting productivity on social media.


Grammarly is a great tool that ensures copy is correct.

The AI-powered app improves grammar, spelling and style, perfect for emails, social media, blogs, website copy, etc.

With plagiarism checkers and useful tone detectors, this AI digital marketing tool is one to bookmark.


SEMrush is an AI marketing tool that helps marketers succeed in their strategy with unbeatable features.

It offers over 23 billion keywords and 130+ checks for website audiences and content-improving recommendations.

This impressive site offers a tracking tool to help you monitor your ranking and find new keyword opportunities. And view backlink analytics. Overall this tool will help you get to grips with your output performance.

Seventh Sense

Seventh Sense is an AI email marketing tool that ensures your emails get delivered at the right time, depending on each customer’s requirements.

This personalised service allows marketers to engage with their audience at the optimal time to fit them. This intelligent platform helps with email deliverability and increases sense scores.


A popular and increasingly used AI tool seen on websites in chatbots.

Although many people find chatbots frustrating and somewhat unhelpful, when it comes to more generic inquiries, chatbots can save time.

Chatfuel assists in automating FAQs and qualifying leads before users are directed to a live sales agent if they want more information or look to purchase.

Speak to real humans about your digital marketing

If this all sounds too much and you’d like to talk to a REAL human about your digital marketing needs, Design in the Shires is here to help.

Whether you invest in Google Ads or harness the power of social media, we have the skills to get your campaign moving.

Remember, there is great potential in combining AI and digital marketing. But there’s no substitute for original creative content, design and branding. That’s our job.

Talk to our team about a tailored digital marketing strategy today.

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