Is video content really needed?

You might be wondering how necessary video content is for your brand however there is a reason why marketers are talking about video content so much. What if I told you that a video is processed in our brains 60,000 times faster than text? Additionally, 83% of marketers say that video content is more important than ever. In a world where fast and engaging content is in such demand, in order to compete, video content cannot be pushed aside.

How can I produce video content?

It is easier now than ever to produce video content. The phone in your hand or by your side is a perfect tool for this purpose. Here are the steps you can take to start making your next video.

1. Consider the purpose or intention of your video
First, it’s important to consider what you would like to achieve with this video you are producing. Are you wanting to engage with your customers? Bring awareness to a product launch? Want to introduce the team? Whatever your intention will greatly vary the way you produce your video.

2. What platform(s) would you like to post this on?
It’s equally as important to consider where you plan to post your video. for example, if you post on TikTok the video shouldn’t be longer than 3 minutes. In contrast, if you are uploading onto YouTube your video will perform best at 5-15 minutes long. In addition, the type of audience will vairy according to the platform used. If you consider that Facebook caters to a more older crowd while Instagram appeals more to younger people this will change who your video targeting.

3. Make a rough plan for your video
It is important to not go into making your video blind without some kind of plan. Whether that is a couple scribbled notes or a whole storyboard its better to have some idea of what you want to achieve. For example, if you are making a meet the team video it would be a good idea to plan what types of shots you would like to have, who you would like to appear in the video and what you want them to do, the location of where you want to film, and so on. This can be as detailed or simple as you like however the more detailed plan you have, the more likely you are to get the results you want.

4. Action!
It’s the moment you have been waiting for! It’s finally time to pull out your phone or camera and start filming the shorts you would like. It’s a good idea to film way more footage than you think you need because you can always edit it out later. It’s also important to consider details such as the lighting of where you are filming or if your filming in your office to make sure you’ve done a bit of a tidy!!

5. Post production
Now you’ve filmed everything you need, it’s time to start the process of editing all the clips into a digestible and engaging video. This is also where you can add elements such as music to your video. You don’t necessarily need some fancy editing program to make your video, there are lots of free editing apps even on your phone that you can use to bring your video to life.

What makes a good video?
When making a video there’s always ways to make it better so that you can compete with the never-ending mass of videos available that are trying to also get your customer’s attention. Here are some simple ways that you can improve your video content for your brand.

Have a compelling story

People are drawn to a good story. It’s a good idea to have a clear narrative in your video regarding the story you are trying to tell. A good storyline will better make a more memorable Impression of your brand

Keep it short, engaging and concise
Today people have shorter and shorter attention spans especially now with an endless supply of short and bite sized content at people’s fingertips. An average human’s attention span is 8.25 seconds so its key to keep adding engaging elements into your video to not lose your viewers’ attention. For example, this can include changing the camera angles. This is especially for new viewers that haven’t seen your content before as they are less likely to want to invest their time into your video.

The use of music and sound in video content is crucial. People are highly sensitive to sound when watching a video more so than other any other audio-visual element. The right music can completely change the viewers emotional response to your content. Its best to consider what music or sound elements would work best to elevate your video.

Have a clear call to action
A really useful tool for your next video is to ensure that you have included a clear Call To Action (CTA) in your video. For example, if the purpose of your video is to bring people to your website make sure that you have given your viewer incentive to click on your website such as “click the link in bio to find out more”. This way you are more likely to get the results you want from your video.

Be Relatable
For your content to resonate with the audience it is a good idea to make your video relatable to them as well as include elements that separate you from being just another brand trying to sell them something. Using humour in your videos is a useful way of bringing your brand down to earth and gain more engagement and loyalty from viewers. This is a great way to humanise your corporation so that viewers can better connect with your brand.

You now have no excuse to not utilise Video content as a great tool for your brand. With all the resources you could need in your hands hopefully you are already brainstorming video ideas for your business.

If you would like any support regarding this or other digital marketing or design topics feel free to contact Design In The Shires for a chat!


Video content isn't just a trend—it's a necessity in today's fast-paced world, please feel free to contact us if you have any questions about marketing

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