JG Landscaping

Overview

JG Landscaping is a premier, Warwickshire-based landscaping company specialising in full garden builds, bespoke garden design, and comprehensive maintenance. Founded by Jason Grubb, the team has built a formidable reputation across the Midlands and the Southwest, even securing prestigious accolades at RHS Malvern and BBC Gardeners’ World Live.

Despite their unrivalled physical craftsmanship and award-winning show gardens, they needed a digital presence that accurately reflected the quality of their work. They approached Design in the Shires for a website that would visually communicate their "do it right the first time" ethos, serving as a trusted portfolio for high-end domestic and commercial clients.

What We Delivered

We designed and built a highly visual, responsive website structured to let their stunning portfolio do the talking. We mapped out clear, distinct service funnels—Garden Design, Garden Landscaping, and Garden Maintenance—ensuring users can easily navigate to the exact support they require.

To build immediate trust, we integrated a dedicated "Show Gardens" section to highlight their RHS awards, alongside dynamic "Before and After" galleries. The site was built with a robust Content Management System (CMS), allowing Jason and his team to easily upload new project photos straight from the site. Furthermore, all copywriting was carefully crafted to capture their honest, no-nonsense approach to landscaping, ensuring strong local SEO performance across Warwickshire, Worcestershire, and the Cotswolds.

Tone & Approach

Our design approach was centred on Organic Professionalism and Built-to-Last Reliability.

We moved away from cluttered, text-heavy layouts in favour of a clean, earthy aesthetic that breathes life into their project photography. The tone of voice is intentionally grounded, honest, and expert—mirroring Jason’s own approach to client communication and proper groundwork. By highlighting their fully insured, qualified, and in-house team structure, the website acts as a digital handshake, assuring prospective clients that their investment is in the safest possible hands.

The Results

The new website provides JG Landscaping with a market-leading digital foundation that accurately reflects their award-winning standards. The streamlined user experience (UX) and strategically placed calls-to-action make it incredibly simple for homeowners and commercial developers to initiate a project enquiry.

With their digital roots firmly planted, JG Landscaping is perfectly positioned to scale. Through our ongoing Thrive marketing package, we continue to support their growth with content-led SEO, ensuring they consistently rank for high-value landscaping projects across the region, while they focus on doing what they do best—building incredible gardens.

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